Our Story

Umberto Bifulco, Jr. (Bert) was born on Staten Island, N. Y. and attended schools there. He worked on the family farm that his parents started in 1929 after coming from Naples, Italy. Bert branched out and owned a fruit and vegetable market and also had a commission house in the New York City Produce Market with his brother.

In 1970 he moved to New Jersey with his wife Charlotte, who had been working at Dun and Bradstreet in New York before working in the vegetable market.  Along with their 3 young sons, Umberto III (Bert) Gennaro (Jerry) and Michael (Mickey) they continued in the farming industry settling here in South Jersey. After moving here Bert found it very difficult being away from his family and friends and thought of returning to Staten Island. After several months he finally was able to settle in and call New Jersey his home.

Bert and Charlotte raised their sons here on the farm, U. Bifulco & Sons Farms Inc., and they grew with the business, branching out delivering their produce on their own trucks, U, G. M. Transport Inc., and also became produce buyers, Bifulco Farms, Inc., at the Vineland Produce Auction, later adding Bifulco's Four Seasons Cold Storage Inc., to keep their produce fresh.

Bert III is married to Kathy (Consalo) and they have 2 children - Umberto IV and Kathleen Charlotte.  Jerry is married to Theresa (Sparacio) and they have 3 children - Lisa Ann, Gennaro George II and Umberto Joseph.  Jerry, Theresa and family are Deerfield Township residents. Mickey is married to Jennifer (Pizzo) and they have 2 children, Michael II and Violet Grace.

Farming has long been an honored tradition in the Bifulco Family and has been passed down for three generations. Today, Bert's sons are working to expand their father's produce business with the hope that some of their children will become the fourth generation to continue this farming tradition.

Diversity of crops, expansion into several aspects of the farming business, innovation in marketing and operations, and love of farming and family are the keys to this farm’s success.

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